Bottled Lager: Keep the faith
"Last month, Mintel research concluded that the downward trend in lager sales is
not just a summer blip but that the market will fall by eight per cent before 2012 to reach a point where 3.65 billion litres would be consumed that year – some 307 million litres down on this year’s sales."
"Nielsen’s research on the market in the 12 months to March 2007 concludes that “premium (‘premium’ is defined as lager above 4.3 per cent ABV, covering almost all bottled lager brands in the on-trade) bottled lager is now declining ahead of premium draught lager at minus seven per cent in the three months to March 2007”."
Market shares of bottled lagers in the UK:
Stella Artois 6.8%
Bottled Lager: Czech invasion
"The story of Czech lager on these shores is an example of how to conquer a market – send in an advance guard of bottles and then follow up with draught."You can't imagine how upset I am to hear about any fall in lager sales. Poor SABMiller and Inbev. How will they feed their children?