More Whitbread gravity book madness today. This time it's the turn of ale-lovers' arch-enemy Watney.
After 1943, Watney's Mild doesn't really count as an intoxicating drink. At only around 2.5% ABV, you would have needed to be a very determined man to get even slightly pissed.
This is the start of Watney's keg romance. Notice what crap value Red Barrel was - weaker yet more 2d a pint more expensive than Special Bitter. No wonder they advertised it like crazy. Of course, in those days no-one knew how strong beers were. Apart from the breweries, but they were keeping it to themselves.
Nice to see the Watney's Party Four get a mention. No susrpise that the beer in it was piss weak.
Ale sales soar - *There's an interesting bit of news in the latest issue of the IBD magazine* : "The *Off Licence News *reports a 'catastrophic' fall in sales of standard l...
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