It's a major event when beer makes it onto TV in Britain. Unless it's lager being swilled by tattooed hooligans. So I was intrigued when Gordon Ramsay announced on his f word programme this week that he was going to brew his own beer.
First he had to decide what would go best with the meal it was meant to accompany. There he was, in a pub with a beer and food matching expert and a row of bottles. I was pathetically excited when I spotted Cooper's Sparkling Ale amongst them. Maybe this wasn't going to be as crap as I feared. I was soon disinvested of my illusions.
After the first sip of the first beer he said: "I want something something that doesn't have a strong aftertaste. You can't eat with a bitter taste in your mouth." Timothy Taylor's Landlord he virtually spat out. Anchor Steam - "Initially it's nice, creamy, light. But then there's an aftertaste". He liked Meantime IPA more, but complained of the aftertaste. When he drank Brooklyn Black Chocolate Stout, it looked like he'd been poisoned. He nearly vomited. Finally he found one he liked. Even before he'd given his opinion, I'd said to Andrew: "I bet he likes this one. It's the worst beer he's tried." Sure enough, he loved the Innis & Gunn barrel-aged bollocks "brewed in Scotland" as he said. Is it brewed in Scotland? Aren't they a bit coy about where the brewing takes place? "This one has no aftertaste." he said triumphantly "It's perfect."
It sounded very much like what the purveyors of macro-swill say "Our beer has no nasty aftertaste." When what they mean is "Our beer has no beer flavour." Call me old-fashioned, but I thought the whole point of quality drinks was to have an aftertaste. That's one way of judging the quality of a wine, the length of the aftertaste.
He decided then and there that he wanted to brew a beer like Innis & Gunn. Or did he? The speed and ease with which he arranged to have someone from the "brewery" come and help him brew in his back garden is suspicious [I now realise the brewer in question wasn't from Innis & Gunn, but the owner of the brewing kit]. Had he already decided he wanted to make a barrel-aged beer before the tasting?
To be fair, he did brew it properly and used whole hops. He had a Bourbon barrel on hand, too. But what signal is it sending out when a renowned chef effectively says that a bitter aftertaste in beer is a fault and disqualifies it from accompanying a meal?
To see who everyone was involved in the project, look at Tandleman's post.
If we must - Doesn't this guy look classy? A half champagne bottle with painted-on calligraphy is making a statement about quality. And probably about price too, thoug...
33 minutes ago