Black IPA. Why?
Names aren't random. They're plucked from the subconscious. When they stick. Coin as clever a phrase as you like, but if it doesn't stick in punters' heads, your head's playing bog brush. No audience, no song.
If "Black IPA" didn't smack the spot in the teeth (administer a knee to its groin and stamp on its head as it whimpered in pool of its own wee) word-wise, no-one would use it. Calling it stupid ignores its significance. It tells us of the meaning attached to IPA. By some drinkers. IPA - the sort of beer I drink.
I drink IPA. Not Stout. Not Barley Wine. IPA.
It explains why a beer that's really a Stout or a Barley Wine is called something IPA instead.
Black IPA. It's all about drinkers and their perceptions of themselves. Hardly anything to do with beer at all.
Systembolaget: Små partier 7 oktober 2016 - Bild: Tony Fisher. Licens. De här ölen kommer i ett varierande antal butiker den 7 oktober 2016: *Varunummer, namn, alkoholhalt, storlek, inköpt antal, pr...
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