Some statistics today. I sort of have an excuse for publishing them. Someone asked me the other day about the market share of Weizen. Here's your answer.
Let's takle a look at the table first, then start a discussion:
The biggest changes are a bit depressing. The collapse in sales of Alt and Kölsch. Alt has been particularly hard, dropping from 6.6% of all beer sold to just 1.4%. Very worrying. Kölsch has only fared a little better, declining from 4.5% to 1.6%.
The only real winner has been Weizen, which increased its sales six-fold over the period covered. Schwarzbier has come out of nowhere (well, out of the DDR, actually - about the same as nowhere as far as West Germans are concerned) to overtake both Alt and Kölsch, but still has minimal market penetration.
Export, which rallied surprisingly five years ago appears to be on the slide again. Pils looks to be past its peak and could be about to plummet floorwards. That's my prediction, anyway. As for what might replace it - who knows? I'm not Mystic Mogg.
Öl som kvalat in från beställningssortimentet juni 2015 - Bild: Gotlands Bryggeri.Dessa öl har sålt så bra i beställningssortimentet att de kvalat in till det ordinarie sortimentet vilket gör att de går att bestäl...
5 hours ago