A famous name in brewing. At some point in the 1970's I think it was, it became locally brewed in the U.S., a license arrangement. After that it never seemed quite the same to me. At some point later, that stopped, but then Canada was brewing it for a while under license, then that stopped, and it became an import again.
Although it's been available in Munich-brewed form in North America for many years, I felt it did not live up to the fame of the name. As for many other storied brands, it seemed to become average.
Just recently however I bought one (blue can) and liked it a lot. It had a fairly complex, dryish character, almost white wine-like, with a marked mineral and Hallertauer note. Either this was very fresh stock, or perhaps the brewery is giving it a new focus at least for export (I've never tasted it in Germany). I plan to get more today.
Gary's right...beginning in the mid 1970's Lowenbrau was brewed under license by Miller Brewing. It was a disaster, and tasted _nothing_ like the import it replaced (the Canadian version that briefly followed it was only marginally better). I was happy to see the Munich version return to US shelves and do enjoy it from time to time. The brand's decades long association with Miller took its toll however; Lowenbrau under Miller's stewardship became something of a joke.
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5 comments:
Did Löwenbräu export a lot? It's the best known Munich brewery in the rest of the world, and presumably there's a reason for that.
Thank you. That was very interesting, I always thaught Spaten and Franziskaner were at the top in the 19th century.
Barm, yes they did export a lot. There's a good chance I'll post about that next week.
A famous name in brewing. At some point in the 1970's I think it was, it became locally brewed in the U.S., a license arrangement. After that it never seemed quite the same to me. At some point later, that stopped, but then Canada was brewing it for a while under license, then that stopped, and it became an import again.
Although it's been available in Munich-brewed form in North America for many years, I felt it did not live up to the fame of the name. As for many other storied brands, it seemed to become average.
Just recently however I bought one (blue can) and liked it a lot. It had a fairly complex, dryish character, almost white wine-like, with a marked mineral and Hallertauer note. Either this was very fresh stock, or perhaps the brewery is giving it a new focus at least for export (I've never tasted it in Germany). I plan to get more today.
Gary
Gary's right...beginning in the mid 1970's Lowenbrau was brewed under license by Miller Brewing.
It was a disaster, and tasted _nothing_ like the import it replaced (the Canadian version that briefly followed it was only marginally better).
I was happy to see the Munich version return to US shelves and do enjoy it from time to time. The brand's decades long association with Miller took its toll however; Lowenbrau under Miller's stewardship became something of a joke.
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