Innovation. I'm starting to truly loathe that word. Especially its inappropriate use in relation to brewing. And the subtext that, by definition, "innovation" is a good thing.
I'll be honest with you. I don't want innovative beer. I want tasty, refreshing beer. Beer I want to drink more than a mouthful of. Beer that's a joy to drink rather than an exercise in endurance. I don't want to think "what a clever brewer, how ever did he come up with adding a slight apricot flavour to a Pale Ale?". Or "I wonder what the 17th variety of hop is?". "That's so innovative, making a Mild you have to sip through an enamel straw."
Worshipping at the alter of brewers' egos. It's not for me. I want something to drink, something that lifts my spirits and makes my heart soar. And, in sufficient quantities, will get me pissed. It's really not complicated.
And while I'm on the subject of what I want, festival measures. Nothing smaller than 15 cl, please. Small measures mean, for me, a festival of standing and queueing. I prefer a festival of sitting and drinking slightly immoderately.
The Portman Group - *The canned version of Tiny Rebel's Cwtch has had a complaint against its branding upheld by the industry watchdog The Portman Group*. As is usually the ca...
2 hours ago